King’s Cross Academy, a modern education provider, engaged Innovus to design and execute a comprehensive digital marketing campaign focused on lead generation and local audience engagement.
The goal was to attract potential students from nearby communities and convert their interest into direct inquiries via WhatsApp. Our team provided a complete end-to-end digital solution that successfully bridged awareness with action.
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Local Market Research & Strategy Planning
We analyzed the surrounding demographics and online behavior to craft a targeted marketing strategy, ensuring the campaign reached parents and students within the nearby area. -
Creative Production
Developed engaging videos and impactful graphic designs that showcased the academy’s environment, values, and educational offerings in a compelling way. -
Social Media Management
Managed King’s Cross Academy’s presence across key social platforms, building credibility, increasing followers, and maintaining consistent engagement with the target audience. -
Ads Management & Targeting
Launched and optimized geo-targeted ad campaigns to drive traffic to their social media channels and guide prospects toward initiating conversations. -
WhatsApp Lead Integration
Designed a smooth customer journey from ad click to WhatsApp inquiry, enabling the academy to receive and respond to leads in real time.
This campaign generated high-quality leads, boosted local brand awareness, and helped King’s Cross Academy connect directly with prospective students and parents.