Harvest Learning Centre is a well-established educational institution committed to helping students excel academically through structured programs and dedicated support. To expand their reach and attract new students—particularly within the Chinese-speaking community—Harvest engaged Innovus to deliver strategic video production services focused on lead generation.
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Targeted Video Content Strategy
Innovus worked closely with the team to develop a video content plan tailored to their audience, focusing on pain points parents often face and how Harvest provides effective academic solutions. -
End-to-End Video Production
From scripting and voice direction to shooting, editing, and final publishing, we handled the full video production process to ensure each piece was aligned with the brand message and optimized for digital distribution. -
Language & Audience-Specific Messaging
The videos were specifically tailored for Chinese-speaking audiences, with the right tone, language, and cultural context, helping the centre connect authentically and effectively with its target market. -
Optimized for Social Media Campaigns
The videos were designed and formatted to run on platforms like Facebook, Instagram, and YouTube, supporting their paid ad campaigns and organic content strategy to drive traffic and generate quality leads.
These efforts helped Harvest Learning Centre boost awareness, increase engagement, and attract new student sign-ups through compelling, audience-focused video content.