Harvest Learning Centre, a leading education provider, partnered with Innovus to execute a full-scale digital marketing campaign focused on Chinese-speaking lead generation and social media growth.
Our objective was to increase enrollment inquiries by targeting the right audience through a strategic content and advertising funnel—designed to move potential students from awareness to action.
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Market Research & Strategy Development
We conducted in-depth research on local market trends, demographics, and competitor positioning to craft a targeted digital marketing strategy focused on the Chinese-speaking community. -
Video Production & Graphic Design
Developed engaging video content and visual creatives tailored to the preferences of parents and students, highlighting the centre’s programs and success stories. -
Social Media Management
Managed and optimized Harvest Learning Centre’s presence on social platforms, ensuring consistent branding, content scheduling, and audience interaction. -
Ads Management
Launched and optimized paid campaigns to drive traffic from Meta platforms to the centre’s social pages and WhatsApp, with precise targeting and budget control to maximize ROI. -
WhatsApp Lead Integration
Created a seamless funnel where interested leads were funneled directly into WhatsApp, allowing the centre’s team to follow up and close inquiries efficiently.
This integrated digital approach helped Harvest Learning Centre attract qualified leads, build brand awareness, and convert interest into actual enrollment conversations.