To support a nationwide customer reward campaign, Innovus developed a fully digital lucky draw system for a leading supermarket chain—designed to drive in-store visits, collect customer data, and boost brand engagement across multiple outlets.
The campaign served as both a promotional tool and a lead generation mechanism, executed through a strategic digital marketing approach.
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Online Lucky Draw System – A custom-built web platform featuring a 9-box interactive draw, designed to gamify the shopping experience and incentivize repeat purchases.
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User Verification Flow – Customers accessed the lucky draw link and entered their phone number and voucher code to verify eligibility, helping ensure secure participation and accurate data collection.
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Mobile-Optimized Experience – The lucky draw system was fully responsive, allowing customers to participate easily on any device.
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Prize Notification via SMS – Winners received their prize details through the phone number provided, simplifying communication and follow-up.
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Outlet-Wide Prize Redemption – Customers could claim their prizes by showing the SMS at any outlet location, making the redemption process seamless and accessible.
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Lead Generation & Data Insights – The campaign allowed the supermarket to collect verified customer data, which could be used for future promotions and remarketing efforts.
This digital campaign not only boosted customer engagement and in-store visits but also positioned the brand as innovative and customer-focused.