To support Sushi Hiro’s customer engagement and marketing campaign, Innovus developed a custom online lucky draw system as part of their digital marketing strategy—designed to drive traffic, collect customer data, and enhance in-store engagement across all outlets.
This campaign was a fully digital activation, crafted to deliver a seamless and rewarding experience for customers while supporting Sushi Hiro’s marketing objectives.
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QR-Driven Entry Flow – Customers could scan a QR code displayed at Sushi Hiro outlets or promotional materials, directing them to a branded lucky draw web page.
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Email & Voucher Code Verification – Users entered their email and voucher code to verify participation, enabling data capture and campaign security.
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Gamified Roulette Draw – Once verified, participants were invited to spin a digital roulette for a chance to win exclusive prizes and vouchers.
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Email-Based Prize Delivery – Winners received their prizes via email instantly, which they could present at any Sushi Hiro outlet to claim their reward.
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Multi-Outlet Support – The prize redemption process was designed to work across all outlet locations, streamlining customer experience and campaign logistics.
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Marketing & Data Insights – The system enabled Sushi Hiro to collect valuable customer data for future retargeting, email marketing, and campaign analysis.
This digital campaign not only increased foot traffic and repeat visits but also strengthened Sushi Hiro’s brand interaction through an engaging, mobile-friendly platform.